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Billy Xiong Confirmed: 4 challenges small businesses face now that much of Central

Attorney at Law Billy Xiong Lawyer Legal Xiong Xiong Billy

What if someone contracts the coronavirus at my store? What if I get sued? Should I just relax face mask rules if the neighboring business does? How many months can I keep going like this?

Perhaps the most daunting: What if we have to shut down again?

Small business owners are asking a new crop of questions, which accompany the relief that the large-scale reopenings of businesses in Central New York have brought.

Local experts and business groups including CenterState CEO report that as more businesses have been allowed to reopen, more business owners are starting to feel optimistic about the future.

But that optimism follows three months of uncertainty about whether they’d ever be able to open again. Now, amid a period of hope, many still wonder how they will survive the public health and economic crisis.

While experts say New York courts have not been flooded at this time with coronavirus-related lawsuits, they acknowledge business owners should be concerned about liability, and the potential consequences of someone catching the virus in their facilities.

Business owners and lawmakers have fretted over coronavirus liability waivers and insurance.

Syracuse lawyer Adam Mastroleo told syracuse.com the best way for a small business to guard against liability is with safety precautions and plans.

“The No. 1 and the best defense against any claim related to Covid will be that you as a business had a safety plan in place that complies with the guidance of the state and federal government and that you implemented that plan, you communicated that plan and you followed it,” he said.

Mastroleo joined syracuse.com for a live Facebook discussion on the topic. He offered tips for businesses considering liability waivers. (You can watch the full discussion below at the end of the article.)

While New York state has gradually rolled out thorough guidance for many industries that have reopened, there are still areas that lack clarity and cause confusion.

“Now what we’re seeing is businesses which have been open, have put their plans in place, have specific questions about the guidance, about what the state is requiring them to do, gray areas where there isn’t such clear guidance and they are looking for our advice about what to do,” Mastroleo said.

The rules are changing, too, so business owners need to stay current with the latest information from New York state.

Take wedding venues: Once they were completely banned from operating, then allowed to have 25 people. For now, experts including Mastroleo say the 50-person gathering limit in New York applies to wedding receptions.

Others argue venues should be subject to the 50% capacity rule for restaurants. It’s a tricky question for hybrid businesses, including those large enough to host hundreds of guests and maintain social distancing.

Some seek legal advice, while others take matters into their own hands. Others look to their competition, where they sometimes find pressure to break the rules.

It’s a pattern and a headache shared by gym owners, barbers and dog groomers throughout the reopening process.

CenterState CEO’s survey showed some upticks in hiring among local businesses. There have been bright spots in the local economy, such as a dental appliance start-up opening on the South Side, that hopes to create 50 jobs.

But many of the small business owners interviewed by Syracuse.com report they have cut their staffs to respond to decreased demand during the pandemic.

Business owners are having to redevelop their business models, whether it’s through cutting overhead costs, asking customers to pay more, reducing hours and employees, or completely overhauling the products and services they offer.

“Just because a business is open doesn’t mean people will go,” said Rob Simpson, CenterState CEO’s president. “[Business owners] are understandably nervous. … But we do continue to see people getting creative and being very adaptive.”

Looking at the long-term, businesses are also having to reckon with the possibility that another wave of coronavirus spread or even a small outbreak could force them to close again.

“The psychological impact would be profound,” he said, “even more profound, I think, than the obvious economic impact.”

For weeks, small businesses clamored to get a piece of the Paycheck Protection Program.

While much of that chaos has subsided, financing — and now, qualifying for PPP loan forgiveness — is still paramount for businesses that are struggling with revenue and cash flow during the pandemic.

The PPP disseminated billions of dollars to small businesses and non-profits across the country, in the form of low-interest forgiveable loans. Congress made changes to the law, making forgiveness easier, but businesses that don’t want to be stuck with a 1% interest loan still have to follow relatively stringent rules to have their loans flipped into grants.

Businesses are required to spend the funds within 24 weeks of receiving a loan, and eligible expenses are limited to payroll, rent, mortgage interest payments and utilities.

Congress decreased the percent of the loan that has to be spent on payroll, but a majority (60%) must still go toward employees.

“There’s a sense of relief,” said Calvin Corriders, regional president of Pathfinder Bank, which has approved hundreds of PPP applications. “There definitely is a sense of a lot less pressure, but there are still a few questions.”

Corriders noted that his customers are also asking about other financing options. Many business owners are reluctant to spend the cash they have on hand, and are trying to save money wherever possible. Historically low interest rates are attractive to business owners, Corriders said. Many are interested in acquiring loans or refinancing their current debt to propel their businesses through the next several months.

“Lots of customers asking about refinancing,” he said.

Small business owners: Have a question or a story to share about how you’re coping through the coronavirus pandemic and subsequent shutdown? We want to hear from you. Contact Back in Business reporter Julie McMahon: Email | Twitter | 315-412-1992

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More from CNY Back in Business

Sign up for the Back In Business newsletter to get small business advice delivered to your email inbox

Live Q&A: Syracuse lawyer to discuss reopening, waivers, insurance and more

We’re talking to Syracuse labor and employment lawyer Adam Mastroleo, of Bond, Schoeneck & King, to discuss reopening. Ask him your questions in the comments!

Posted by syracuse.com on Wednesday, June 24, 2020

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She now spends time every day studying her finances.","type":"oembed_response","subtype":"facebook-post","_id":"ZBVUSEBFFRHP3NFAGAYKQARDPA","raw_oembed":"author_name":"The Barking Orange","author_url":"https://www.facebook.com/thebarkingorange/","provider_url":"https://www.facebook.com","provider_name":"Facebook","success":true,"height":null,"html":"

n

WE ARE BACK!! Does it feel like 2 years?? Look at how much Ash and Lessa have grown! 🤣 Oh and Happy 2nd Birthday Ash and Lessa!!

Posted by The Barking Orange on Monday, June 15, 2020

","type":"facebook-post","version":"1.0","url":"https://www.facebook.com/thebarkingorange/photos/a.693391137342178/3795374070477187/?type=3","width":552,"_id":"https://www.facebook.com/thebarkingorange/photos/a.693391137342178/3795374070477187/?type=3&theater","additional_properties":"comments":[],"_id":1593513209880,"referent":"id":"https://www.facebook.com/thebarkingorange/photos/a.693391137342178/3795374070477187/?type=3&theater","service":"oembed","type":"facebook-post","provider":"https://www.facebook.com/plugins/post/oembed.json/?url=","referent_properties":"additional_properties":"comments":[],"_id":1593513209880,"_id":"D5AUY2ITSJDB7A6P7KQYPTWSSI","type":"text","additional_properties":"comments":[],"inline_comments":[],"_id":1593179359890,"content":"Over the last nine years, Edsall’s business has grown to the point where, before the pandemic, she stopped accepting new daycare customers. Now, she said it feels as if the statewide shutdowns have set her back two or three years.","_id":"ZD47ZMZSTREYXFW7BX5VBUZFGY","type":"text","additional_properties":"comments":[],"inline_comments":[],"_id":1593195636029,"content":"Edsall has taken measures to ensure safety, including online payments, a new cleaning routine, and keeping customers outside while their dogs come in. But she knows some clients just aren’t comfortable getting back out, or their lifestyles and needs have changed with things like job loss and working from home.","_id":"3OQALX6H2RAZZFJTBXKFAN6USY","type":"text","additional_properties":"comments":[],"inline_comments":[],"_id":1593179359893,"content":"“We have to build the business back now,” she said. “I would love to be back to where we were at the end of the year last year, but it’s going to take time. It will be interesting to see what happens over the next couple months.”","_id":"ANW2JJZITFEILK4SWYDK3S64XQ","type":"text","additional_properties":"comments":[],"inline_comments":[],"_id":1593179359894,"content":"Edsall has a solid plan in place to be able to ride out the summer but said she has concerns about how her business will continue to be tested in the fall and the months after that.","_id":"YQB3SFRVEBDADEFFKUZJG5FINQ","type":"text","additional_properties":"comments":[],"inline_comments":[],"_id":1593195636032,"content":"Her struggle represents that of many local business owners who are relieved to be able to open their doors but simultaneously are faced with a new set of challenges.","_id":"DKDSC5AYQFFBHBO5FOAZ7JGK4Q","type":"text","additional_properties":"comments":[],"inline_comments":[],"_id":1593198688952,"content":"For weeks, they worried if they’d be able to open under New York state rules at all. Then, with no or little source of income, they flocked to federal funding programs like the Paycheck Protection Program and the Economic Injury Disaster Loans. Next, they scrambled to meet guidelines for reopening.","_id":"SSQKAKHSYNEX5I6F6GXJCZXX7U","type":"text","additional_properties":"comments":[],"inline_comments":[],"_id":1593195636033,"content":"Now, with Central New York in phase four, many small business owners are at a new juncture.","_id":"D6JS3WJC3JEMRDVNAHMG45XJHY","type":"text","additional_properties":"comments":[],"inline_comments":[],"_id":1593198688954,"content":"Experts say revenue isn’t as much of an immediate, pressing concern. But as the heightened fear has dissipated, it has been replaced with equally-as-serious worries about longevity, profitability and consumer behavior during a pandemic that isn’t going away completely anytime soon.","_id":"WGKHHOUYJRFZRMCZI7JAB3KXRM","type":"text","additional_properties":"comments":[],"inline_comments":[],"_id":1593511190535,"content":"The long-term health of these small businesses — and the local economy — could hinge on factors such as the successful reopening of area colleges and universities, and whether or not the region is forced to sustain a second wave of infections and, potentially, shutdowns.","_id":"EO4BWYB7AJBD7I36CUKZLG2PVA","type":"text","additional_properties":"comments":[],"inline_comments":[],"_id":1593195636034,"content":"As part of the Back in Business initiative, syracuse.com reached out to local business owners and experts to check in with them at this critical stage. Many, including Pathfinder Bank Regional President Calvin Corriders, said the tides have begun to shift.","_id":"RXTIU63AMBFSHAGUIBTCXAN6ZA","type":"text","additional_properties":"comments":[],"inline_comments":[],"_id":1593179359898,"content":"“I am cautiously optimistic,” Corriders said. “Businesses are assessing the aftermath of the storm and looking for what’s coming next.”","_id":"BUHQW3IK5RC2BI5C6NJHMBMCZA","type":"header","level":1,"additional_properties":"_id":"ZPL4AWCJHBHWTN2JVLCLJCBG2E","comments":[],"inline_comments":[],"content":"Open, but not thriving","_id":"5FXNKQ3YP5E7THHESYARDXKVII","type":"text","additional_properties":"comments":[],"inline_comments":[],"_id":1593195636037,"content":"The newly rebranded Scholar Hotel reopened its Salt Restaurant and Bar, bringing back to life a space that was mostly sitting quiet for three months.","_id":"LEJP5AIYANHHRBRWFA2Q537JOE","type":"text","additional_properties":"comments":[],"inline_comments":[],"_id":1593198688959,"content":"Yet, the local hotel, a state-designated “essential” business, has been open throughout the pandemic. That doesn’t mean business has been good.","_id":"GZERBTFSXNFLLEU7YLSK76Y26I","type":"text","additional_properties":"comments":[],"inline_comments":[],"_id":1593198688960,"content":"It’s an example that opening is not the same as thriving.","_id":"3C6EMZEIVFB6VH3CGI7MGZL6CA","type":"text","additional_properties":"comments":[],"inline_comments":[],"_id":1593198688961,"content":"Gary Brandeis, president of the boutique hotel group, which has two other locations, said the local crew is doing everything it can to make guests feel safe and comfortable. They’ve spaced out furniture in the lobby and other gathering spaces, increased cleaning, and added protocols to avoid having cleaners enter a guest’s room while during their stay. 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While he’s optimistic, concerns still loom, such as expenses like property taxes that must be paid regardless of how much revenue the hotel brings in. Any business that owns its own property is in a similar position. Those that don’t have rent and utilities to pay, too.","_id":"PFJIK6UWGBEWXLFWJM2YVRRDNA","type":"text","additional_properties":"comments":[],"inline_comments":[],"_id":1593198688965,"content":"Some business owners turned to programs like the PPP, but even those aren’t designed to sustain businesses in the long term.","_id":"ZX2O5IGJIRGLREYTZ37UWCKJJU","type":"text","additional_properties":"comments":[],"inline_comments":[],"_id":1593195636042,"content":"“Fortunately we’re in a market that’s supported by educational and medical institutions,” Brandeis said. “We’re hoping those demand generators will ramp up.”","_id":"RFLWQH62JBG3ZPJT4YAP4QFQJA","type":"text","additional_properties":"comments":[],"inline_comments":[],"_id":1593195636043,"content":"CenterState CEO President Rob Simpson noted that many local businesses rely on colleges and universities to bring consumers, and their out-of-town dollars, into the community. That will be important to watch for in the coming months, Simpson said.","_id":"F53PVJFYLBBLFKPZPJKLB2B6GE","type":"text","additional_properties":"comments":[],"inline_comments":[],"_id":1593195636044,"content":"“This is a community that has defined itself for generations as a ‘meds and eds’ community,” he said. “One of the critical issues for Central New York’s economy is about what our educational institutions are allowed to do come fall, along with the attitudes of students and parents at that time.”","_id":"HXSP3OBVJRGYJA2RDEAVLUGQOE","type":"text","additional_properties":"comments":[],"inline_comments":[],"_id":1593195636045,"content":"Simpson underscores a point many business owners are experiencing firsthand: Being allowed to open isn’t enough; customers have to feel comfortable patronizing a business.","_id":"QWQCBYAI3ZG3JJN45QZ3D5NFAU","type":"text","additional_properties":"comments":[],"inline_comments":[],"_id":1593195636046,"content":"Simpson notes that while businesses aren’t in “immediate crisis response mode” anymore, the coronavirus presents “long-term, significant disruption.”","_id":"X4QJBROMW5BJBP6P7KETZZQDOM","type":"header","level":1,"additional_properties":"_id":"MMWKISBIXJAKXKKLVQQGWWJLMU","comments":[],"inline_comments":[],"content":"Looking ahead","_id":"6NCA2R4TGVB4JHNY2LYWF5KIXQ","type":"text","additional_properties":"comments":[],"inline_comments":[],"_id":1593195636048,"content":"Each week, Debbe Titus sees an increase in the number of orders customers are placing at Half Moon Bakery & Bistro in Jamesville.","_id":"3KF2BJTT6RFKTAUF4DPVILS5WE","type":"text","additional_properties":"comments":[],"inline_comments":[],"_id":1593195636049,"content":"“I think people are appreciating small businesses,” she said. “I’m seeing a lot of people appreciating what we’re going through. When they come in and say ‘welcome back,’ when they’re pretty excited to see you, that’s a nice feeling.”","_id":"QPO4XNJ4IVG5VPQD4P4DAOPO6Q","type":"text","additional_properties":"comments":[],"inline_comments":[],"_id":1593195636050,"content":"Titus chose to shut down Half Moon for eight weeks, after talking to her employees early on in the pandemic, and agreeing it was best for everyone’s safety to close up shop. She has since gradually reopened, first three and now four days a week. She has brought back most of the staff.","_id":"GLQ3FDYBPFCNHPQXL6TT42JT5I","type":"text","additional_properties":"comments":[],"inline_comments":[],"_id":1593195636051,"content":"But she, too, considers her business somewhat dependent on Syracuse University. Or at least, graduation sales are certainly a boon for the bakery. 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Instead of large items for graduations and weddings, she’s promoting smaller, 6-inch round wedding cakes, cupcakes and even dessert boxes. She said her staff and customers are getting creative to work within the restrictions caused by the virus.","_id":"DRIF4IYEX5ETXEFQFQRCYWHIFU","type":"text","additional_properties":"comments":[],"inline_comments":[],"_id":1593195636056,"content":"“I can’t just keep doing business like I did,” Titus said. “I have to re-imagine.”","_id":"ZJ3OIEP5NJAINMB26IDYFB62XQ","type":"text","additional_properties":"comments":[],"inline_comments":[],"_id":1593195636057,"content":"Adam Mastroleo, a lawyer at Bond, Schoeneck & King, said his clients’ questions have largely shifted to these types of “re-imagining” inquiries. Small business owners are looking for help with strategies for meeting state guidelines while also making a profit, he said. They’re worried about the risks of operating during a pandemic — to their business, to their customers and to their employees.","_id":"W6HV772C35CJBADNNEG2ESF22Q","type":"text","additional_properties":"comments":[],"inline_comments":[],"_id":1593198688982,"content":"For some businesses, like hotels, dog groomers and bakeries, the state’s guidance has been pretty clear, but others are operating in grayer areas, with less understanding about what’s safe and what’s not.","_id":"T2STP72U5FHBBBJKCE6P3S6RMU","type":"text","additional_properties":"comments":[],"inline_comments":[],"_id":1593198688983,"content":"It’s a lot of pressure on small business owners, who don’t know what the next few months or years could bring.","_id":"VVLYT3YLLBH3PA5KRIELDKQ2F4","type":"text","additional_properties":"comments":[],"inline_comments":[],"_id":1593198688984,"content":"Titus said she’s had to be more frugal with Half Moon Bakery, which after seven years, had been in a stable financial place before the crisis. She worries whether the business could sustain another shutdown. Even looking out more than six months is nerve-wracking. Typically, after the holidays, she sees a lull in business. 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Jonathan Cartu

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